MARRYBROWN YUMMY!!!!!

Marrybrown Yummy!!!!!

BACKGROUND

MARRYBROWN, winner of numerous domestic and international franchise industry awards, is proudly Malaysian-owned and has over 30 years of franchise experience under its belt. The homegrown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia, China, Indonesia, India, Sri Lanka, Maldives, Africa, the Middle East and Myanmar.

The halal menu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods, salads, fun fries and a range of hot and cold beverages and desserts – the only one of its kind in town and really “ something different “ for everyone.

Marrybrown, was founded in 1981, as a restaurant company that operates and franchises Marrybrown restaurants, through 15 countries throughout Asia, Middle East, and Africa.

Marrybrown is among the nation’s leading fast-food chains, with more than 130 quick-serving restaurants in Malaysia and more than 350 international restaurants. As the first major fast-food chain to develop and expand the concept of “Something Different”experiences. Marrybrown has always emphasized on halal products serving millions of guests world-wide.

As a winner of numerous awards, Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food service organization and a worldwide brand.

Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that introduced menu items that are now staples on most fast-food menu boards, including Rice based products, Chicken Porridge, Sate burger and Curry Kari.

Today, Marrybrown offers a broad selection of distinctive, innovative products targeted at the fast-food consumer. Chicken represents the core of the menu, including the signature Lucky Plate, Chicken Porridge, Nasi Marrybrown the 100% Black Pepper Chicken-A-Licious. And, because value is important to fast-food customers, the company also offers value-priced products on “All-Time snacks,” including muffins, burgers.

Our company vision is “To be a national restaurant company of most admired brand – through the power of our people and our culture”.

Our core values and mission are simple:

• Passion for our brand
• Food Quality and Safety
• Continuous Improvement and Innovation
• Care & Respect and Personal Accountability
• Excellence in Customer Service
• High Standards in Personnel Growth and Development through Consistent Training
• Excellence through High Q.S.C.V

 HISTORY

The commercial history of franchise is said to have started in the 19th century even though many argued it was earlier than that. In 1850s a sewing company by the name of Singer granted exclusive distribution of their products to selected distributors. This was followed by other industry leaders who saw a tremendous opportunity to grow their business at a faster rate.

　

Franchise used to be labeled "the scam of the 20th century" but that didn't stop the continuous growth and popularity of the business system in the global market.

　

It took almost a century before the franchise business reached Malaysia. It was believed that Singer was one of the earliest players to infiltrate the Malaysia franchise market, followed by a few others. Sensing huge potential, the Malaysian government has stepped up their effort to promote franchise business in Malaysia.

　

In the earlier stage, many of the earlier success stories in Malaysia franchise business involved foreign companies like McDonald's, KFC, Seven Eleven and few others. This has become a catalyst for homegrown franchisors to be part of the growing franchise business system.

　

In 1980s Marrybrown Family Restaurant became the first local fast food chain to franchise its business system in Malaysia. This has allowed the fast food chain to grow at a speedy rate while maintaining its service and food quality. Marrybrown is also one of the earliest local franchises which expand their business overseas. It is said that their current oversea business is more popular than the local business. 

　

Marrybrown's success was followed by a few other local players who were starting to make it big in the franchise business scene in Malaysia. Examples are Smart Reader Worldwide in the education industry, 1901 in the fast food, Sports Planet in sports and England Optical Group in the optical field.

　

In 1994 Malaysian Franchise Association was formed to support the government program to promote entrepreneurship through franchise.

MARRYBROWN MANAGEMENT

Marrybrown management consists of operation management, area manager, training officer, restaurant manager, assistant restaurant manager, management trainee, supervisor, crew leader and team member. All these positions will help franchisor to manage their branch.

Marrybrown Team Management.

MARRYBROWN OPERATION

Marrybrown has franchise operations which allow new franchisees to learn the internal processes to deliver a consistently good product or service. This includes everything you need to know to run that particular business, from hiring employees through to marketing and sales. 

Marrybrown have designed a comprehensive training for new Marrybrown franchises. It includes practical field training in Marrybrown restaurant and classroom sessions at Marrybrown school of QSR. They will learn the essentials of restaurant operations from crew management, financial management and marketing tools. The program highlights on the proven methods and techniques that have helped Marrybrown franchise to become successful.

The franchisor will require that the business model stay the same. For example, the franchisor will require the franchisee to use the uniforms, business methods, and signs or logos particular to the business itself. The franchisee should remember that he or she is not just buying the right to sell the franchisor's product, but is buying the right to use the successful and tested business process.

Example: Marrybrown Operation.

Franchise Experience

The franchisor will make regular visits for the purpose of business reviews, market development and general business coordination. The franchisor will also provide technical and marketing support on a continuing basis by mail, fax, telephone and manual updated plus follow up training at the Marrybrown Head Office in Malaysia.

Both classroom and in-store instructions are provided by our Training team at the Head Office. Franchisee will receive restaurant training topics such as labor scheduling, equipment maintenance, personnel management, marketing and promotions, customer and employee relation, food purchasing, financial management and special techniques and procedures used to operate a business.

Customer Survey at Marrybrown

Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer retention, customer loyalty, and product repurchase.

Effective businesses focus on creating and reinforcing pleasurable experiences so that they might retain existing customers and add new customers. Properly constructed customer satisfaction surveys provide the insights that are the foundation to creating and reinforcing pleasurable customer experiences.

For example, Marrybrown makes a promotion by giving customers discounts on certain time and period. We can see that Marrybrown giving a promotion by showing customer their pamphlet, sign board and etc.